Sony a7III Mirrorless Camera

Sony's remarkable a7 III Mirrorless camera is a game-changer for professional photographers and cinematographers. The Sony Alpha a7 III's 35mm full-frame Back-illuminated BSI CMOS sensor produces exceptional images with superb colour. It's one of the reasons why this camera is the best selling model out of all mirrorless cameras.

Featuring the newly developed BIONZ X Image Processor, the Sony a7III is equipped with a fast read and write speed to its dual card slots making 4K video a breeze. Plus, with 10 FPS continuous shooting and a focal-plane phase-detection AF, there are no stopping photographers from capturing incredible wildlife and sports photos. It's all thanks to an award-winning high-resolution full-frame image sensor.

Sony Alpha a7 III Professional Design for Handheld Operation

As a compact body, the a7 III follows the prior a7 II in design aesthetics. As a lightweight and compact camera body, it's ideal for rigs and cages in the cinematography world. However, if you are more prone to stills, we recommend the optional VG-C3EM vertical grip, especially using longer focal length E-mount lenses. Aside from either of these configurations, you'll find picking up the camera with one hand a pleasurable experience. Button ergonomics are well thought out (such as the MENU button, navigation controls and focus magnifier), and you'll find the improved menu is a plus for anyone new coming into the Sony system.

Sony a7III Features

Sony's award-winning mirrorless camera body boasts some impressive specifications, including some stand features:

• Full frame sensor
• 4K video moving recording
• Fast Hybrid AF System
• HLG Hybrid Log Gamma
• Back-illuminated BSI CMOS Sensor
• 5-Axis steady shot inside
• High dynamic range
• Phase detection AF system
• 425 Contrast AF Points

Superb Quality from a Full-Frame Image Sensor

Professional tools require the ultimate quality, and in the case of the Sony Alpha a7 III, it delivers in spades! The best quality is the 35mm full-frame sensor and the newly developed BIONZ X Image Processor. Both work in tandem to produce excellent results. As light hits the sensor through an E-mount lens, it's processed as a series as 1's and 0's at super-fast speeds. After processing, photos and videos are saved to either one of the two memory cards or an external recorder.

What makes this full-frame sensor brilliant is its development over time. Previous models in the a7 series have been refined to ensure colour science and quality are better than the last. The result is a higher image resolution and images that can offer a larger dynamic range (perfect for instant HDR workflow). The attention to improvement makes the Sony a7 III Mirrorless camera the most popular mirrorless camera body in today's market.

4K 60p Uninterrupted Recording on the Sony a7III

Sony's belief in revolutionising the cinema world is unmatched by any other brand. While others focus on the photography element, Sony adopts a philosophy to incorporate video features in the Sony Alpha a7 III. Take, for instance, 4K movies; most brands offer a 4K solution, but the frame rate and codec differ. Sony's UHD 4K video can record at 30 fps, but it's the 2.4x oversampling that can render out greater detail than most cameras. The 35mm full-frame sensor can do a full pixel readout, ensuring pixel binning is void. After processing from the back-illuminated BSI CMOS sensor, the resulting 4K movies are higher in quality with reduced aliasing and moire.

Aside from this movie recording magic, the pro camera body can record up to 120 fps in Full HD (in a 100 Mb/s XAVC S format) with 4:2:0 sampling. There's also the option to record externally with 4:2:2 sampling to an external recorder such as an Atomos Ninja V+.

AI Autofocus

Intelligent focus is about rewriting the rules. What may have worked on a previous model needs improvement, and that's exactly what's happened on the Sony Alpha a7 III. Now using a focal-plane phase-detection AF, 627 points to be exact, the camera body can navigate any focus pitfalls. This fast hybrid AF system combines 425 contrast AF points making it unstoppable in all lighting environments, from candlelight through to the middle of the day.

Such an incredible focus system works parallel with the 5-Axis steady shot inside to ensure all E-Mount lenses are stabilized for still and movie recording. There's also another trip up its sleeve - 4D focus technology. Sony explains this by combining as many focus points as needed to gain and maintain focus.

Sony a7III's Anti-Dust System and Weather-Sealed Body Design

Mirrorless cameras offer brilliant image quality until they meet their kryptonite - dust. Dust in cameras is an ongoing problem when particles reside on a sensor, leading to images' artefacts. To prevent this, the Sony a7III camera body utilizes a special filter at the front of the imaging sensor. Using ultrasonic vibrations (70,000 cycles per second), dust and particles are removed every time you turn on and off the camera.

The Sony a7III is made for taking out in the field due to high-quality weather-sealing resistant to dust and moisture. The lens mount is improved, making it more sturdy for longer, heavier lenses. All major buttons and dials surrounding the outside of the camera feature weather seals.

Tough Construction

There's something comforting knowing that a tough magnesium alloy chassis surrounds the full-frame image sensor. With solid construction, the camera warrants being taken on any journey you put in front of it. Within the popular a7 III mirrorless camera, you'll find weather sealing across all ports, including where the NP-FZ100 battery is located, making it usable in environments where dust and moisture could be an issue. All in all, with an impressive build, the a73 is a camera you can rely on.

Sony a7 III's Connectivity

Sony's attention to detail has been paramount in this mirrorless camera's success. The a7III camera body features state-of-the-art connectivity for both E-mount lenses and accessories. Cinematographers, you don't have to rely on the built-in stereo microphone as there's an external microphone input (3.5mm) for a Rode Videomic Pro R or a similar calibre microphone. You can also monitor audio recordings directly from the camera when plugging in headphones using the 3.5mm headphone jack. Connecting to an external monitor is easy as plugging in the HDMI D (Micro) cable.

Photographers can also find some handy connectivity tools on the camera. Wi-Fi and Bluetooth connectivity seamlessly work in transferring jpeg images or controlling the camera remotely. NFC (Near Field Communication) is also supported, allowing a one-touch connection between the camera and compatible mobile devices; no complex setup is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.

Improved Battery Performance

Like the Sony A9 III, the a7III is powered by the common Z-Series NP-FZ100 battery, which provides a battery life of around 710 photos. This makes the battery life 2.2x the capacity of the previous model. If you already have the QZ1 battery charger or VG-C3EM vertical grip for the camera body, you'll find the Sony battery is compatible. We would suggest carrying a spare battery as you will only get one in the box.

Customizable Menu

If you use your camera a particular way, then the Sony Alpha a7 iii has you covered. With an array of customizable buttons, users can program in their favourite settings with ease. This all comes from extensive feedback from the user community and limits the need for deep menu dives to find a simple setting.

Dual Card Slots

Housed inside the camera are dual card slots which support two SD cards. The saving or backup customization is outstanding. Users can opt to either save photos on one memory card and videos on the other. Alternatively, there's also an option for overflow recording or backup. If you plan to record 4K movies for longer durations, we would recommend bypassing the dual slots as only one of them is UHS-II compatible. Sony encourages recording to an external recorder/monitor in this use case. This way, you will be able only to use the SD memory cards as a last-resort backup.

Why Buy The Sony a7 III?

Overall we think the Sony a7 III mirrorless camera is a winning combination of quality and durability. Featuring a high-resolution full-frame image sensor and a newly developed BIONZ image processor, images from this camera save quickly and appear sharp with excellent dynamic range. The strengthened e-mount supports longer e-mount lenses for sports and wildlife photographers, making it ideal for capturing photos at 10 fps continuous shooting. Cinematographers will fall in love with the Sony a7III's 35mm full-frame sensor, fast hybrid AF system, 5-Axis steady shot inside stabilizer and 4K video.

If you plan to upgrade from a previous model, you'll find the Sony a7 III will fulfil all your needs. All you'll need is a fully charged battery and memory card to get going. To learn more about the most popular mirrorless camera sold, visit us in-store, call or send us a live chat message - we're here to help and ensure you get the best price on a Sony a7 III camera body.

Sony E PZ 16-50mm f/3.5-5.6 OSS

Sleek and Retractable Standard Zoom

An ideal companion for your compact, APS-C mirrorless camera, the E PZ 16-50mm f/3.5-5.6 OSS Lens from Sony offers a versatile equivalent zoom range of 24-75mm as well as a retractable design that makes your system much more manageable when not in use. The useful focal length range and portable form factor make this a go-to lens when traveling or for everyday general shooting needs.

Form Factor and Optical Design

A variable aperture of f/3.5-5.6 helps keep the lens' overall size and weight to a minimum.

Due to a retractable design, this lens can be made to be extremely compact when not in use.

One extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.

Four aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.

Rounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.

Power Zoom, Image Stabilization, and AF

Power Zoom mechanism enables making smooth zoom movements, suitable for video recording, via the on-lens switch or camera-based controls on select camera bodies.

Optical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with a select camera's sensor-shift type image stabilization for more effective control of camera blur.

An internal focus design contributes to fast autofocus speeds and the minimum focus distance is just 9.8", suiting working with close-up subjects.

ATF Diaz Backpack

The ATF Diaz Backpack offers a customisable interior, so you can fit a variety of camera setups and lens sizes. Featuring a tripod strap and extra pockets for accessories, the Diaz is compact and perfect for travelling minimalists.

Customisable Padded Dividers

After the Fact's DIAZ backpack has adjustable padded dividers that allow you to snugly and securely fit your camera and lenses in different configurations. The bag can hold DSLRs with up to 4 extra lenses for maximum convenience. Completely removeable, you can also detach the dividers to take advantage of the roomy interiors for larger everyday items.

Dedicated Tablet Sleeve

The main compartment's flap opens completely for easy access to all your gear. Beneath the lid, there is a dedicated sleeve for most tablets up to 10-inches in size, keeping them separate, accessible and safe while you're in transit.

Accessory Pockets

The Diaz Backpack features several zipped pockets to save you from digging around. A transparent pouch on the interior of the lid is perfect for spare batteries and memory cards while the front compartment can hold your pens, wallets and keys. You can also hold your water bottles or umbrellas thanks to the handy elastic side sleeve.

Tripod Strap and Pouch

A small side pocket for coins and small knickknacks opens to become a pouch for your tripod legs. Combined with a strap, you can secure your tripod to the side of your bag to keep the profile slim and compact.

Comfortable Design

The Diaz has ergonomically designed straps to evenly distribute the weight of the pack across your shoulders, allowing you to comfortably carry it all day. There is also a sturdy handle at the top of the bag, making it easy to slide on and off and open your bag. A waist belt offers further support, perfect for when you're carrying the bag for long periods, while the clips on the straps let you keep even more accessories close at hand.

Water-Resistant Materials

The Diaz Backpack from After the Fact is created with durable, weather-resistant nylon, ideal for all day use whether you're going to urban or rougher environments. It also includes a waterproof rain cover, so you can have confidence to carry and store your favourite camera gear.

Sony NP-FZ100 Rechargeable Lithium-Ion Battery

The Sony NP-FZ100 rechargeable Lithium-ion battery is a high-capacity power source for the latest Sony mirrorless cameras. With iNFOlithium support and a high-capacity of 2280mAh, this battery ensures maximum convenience and prolonged use.

Rechargeable Lithium-Ion Battery for Sony Mirrorless Cameras

The rechargeable Sony NP-FZ100 battery has a capacity of 2280mAh and an output voltage of 7.2V, providing approximately 2x the power of NP-FW50 and W-series batteries, offering extended run time and more photos.

LCD Screen Displays Charge

The NP-FZ100 supports iNFOlithium technology which makes it possible to see the remaining charge displayed on the camera's LCD screen as a five step icon or as a percentage.

SanDisk Extreme Pro 64GB SDXC UHS-I 200MB/s Memory Card - V30

Improve your workflow efficiency

This card optimises performance for timesaving media offloads with quick transfer speeds up to 200MB/s6 thanks to SanDisk QuickFlowTM Technology7 (64GB - 1TB). To achieve maximum speeds, pair it with the SanDisk Professional PRO-READER SD and microSD (sold separately).

Stunning sequential burst mode shots

Rated UHS Speed Class 3 (U3) and Video Speed Class 30 (V30)2, the SanDisk Extreme PRO SD UHS-I card lets you capture sequential burst mode shots without missing a beat.

Shot speeds up to 140MB/s

With shot speeds up to 140MB/s6 the card is perfect for capturing the action as it happens, without missing a beat.

Durability you can count on

Built for and tested in harsh conditions3, the SanDisk Extreme PRO SD UHS-I card is temperature-proof, waterproof, shock-proof, and x-ray-proof.

Perfect for 4K UHD video

Sometimes speed is what you need. The SanDisk Extreme PRO SD UHS-I card delivers the performance to capture stunning, uninterrupted 4K UHD video1.

Recover images you accidentally deleted

Includes an offer for RescuePRO Deluxe 2-year data recovery software4, which lets you restore images you accidentally deleted.