Latest Camera News

Sony Unveils Major Firmware Upgrades Across Mirrorless Camera Range

April 28th, 2024

Sony has rolled out a series of exciting firmware updates for its renowned lineup of mirrorless cameras. These updates introduce a host of advanced features and improvements, tailored to enhance the capabilities and performance of each model. From professional-grade video enhancements to advanced content verification technologies, these upgrades are designed to enrich the creative toolkit of photographers and videographers. Here's what's new for the Sony a1, a7S III, a7 IV, and a9 III.

Sony a1 Update (V2.00): Sony's flagship a1 mirrorless camera receives its first major update with enhanced features including content authenticity technology, expanded remote control functionalities, and comprehensive SDK support.
Sony a7S III Update (V3.00): The a7S III gains significant upgrades such as DCI 4K and true 24.00 fps video capabilities, alongside improvements in metadata storage and customizations for video and photo workflows.
Sony a7 IV Update (V3.00): The a7 IV update brings modest enhancements, introducing flagship features like content authenticity verification with C2PA compliance and support for the Creators’ App.
Sony a9 III Update (V2.00): Set for release after April, the a9 III firmware enhances this recently launched model with new capabilities including a revolutionary full-frame global shutter sensor, enabling high-speed continuous shooting at up to 1/80,000 second.

For detailed information on each update and to download the latest firmware, visit Sony Website.

2024 TIPA World Awards Announced

April 18th, 2024

The 2024 TIPA World Awards recognised a diverse range of innovative products across the photo and imaging industry. Notable winners included the Nikon Z8 for its professional full-frame capabilities, the Sony Alpha 9 III as a leading hybrid camera, the Fujifilm GFX 100 Mark II for medium format excellence, and the Canon EOS R100, celebrated for its entry-level APS-C features. These awards highlight significant advancements and guide consumers in identifying high-quality and innovative imaging products​. 

Sony Releases The New 16-25mm f/2.8 G Lens

April 18th, 2024

Sony has announced a new FE 16-25mm f/2.8 G lens. Designed specifically for α-series cameras, this compact yet high-performance wide zoom lens spans an ultra-wide 16mm to a wide 25mm, perfect for everything from vast landscapes to detailed close-ups. Despite its lightweight construction of just 409g, this lens does not compromise on optical performance, ensuring G Lens clarity and bokeh throughout its range. Learn more about Sony FE 16-25mm f/2.8 G lens here.

New Firmware Updates Available For Fujifilm X and GFX Cameras

April 2nd, 2024

Fujifilm has rolled out a series of firmware updates for its X and GFX series cameras, focusing primarily on fixing bugs rather than introducing new features. The updates vary by model (X100VI, X-S10, X-T30 II, X-T3, X-T4, GFX S50 II) and aim to enhance user experience and device functionality. These updates underscore Fujifilm's commitment to refining the functionality and reliability of its cameras, ensuring a smoother experience for photographers. Learn more here.

Panasonic Warranty Announcement

April 1st, 2024

Effective April 1, 2024, all Panasonic imaging products will move from a one-year standard warranty to a two-year standard warranty. In addition to the standard two-year warranty, Panasonic is introducing a new Bonus Extended Warranty program for every eligible purchase made after April 1, 2024. This bonus warranty program will apply to all LUMIX S Series and G Series cameras and lenses, as well as Panasonic Professional Camcorders. Customers will enjoy an additional three-year bonus warranty on top of the standard 2-year warranty, extending the coverage to a total of five years on these selected products. Activate Your Warranty Here.

Nikon Releases Two New Products

March 28th, 2024

Nikon has launched two innovative offerings: the Nikon NIKKOR Z 28-400mm f/4-8 VR lens, offering unparalleled zoom from 28mm to 400mm with exceptional detail capture across distances, and the Nikon COOLSHOT 20i GIII Laser Rangefinder, designed for golfers to measure distances up to 730 metres accurately. The lens sets a new standard for versatility in the NIKKOR Z series, while the rangefinder aims to enhance golfing precision through advanced distance measurement technology.

Tamron Introduces A New Nikon Z Mount Lens

March 28th, 2024

Earlier today, Tamron announced a new Tamron 28-75mm f/2.8 G2 lens for Nikon Z mirrorless cameras. Tamron pioneered the category of compact fast-aperture standard zoom lenses for mirrorless models. Now, the 28-75mm f/2.8 G2 will be available for Nikon Z mount as the ideal everyday lens for Nikon full-frame mirrorless camera users.

Sony’s Developing An Industrial Sensor That’s Approximately 261.9 Megapixel

March 24th, 2024

Sony Semiconductor Solutions (SSS) business has unveiled a groundbreaking 247-megapixel medium-format image sensor. Despite offering significantly higher resolution, it maintains a similar dimension to the sensors found in the Phase One IQ4 digital backs and the Hasselblad H6D series.

This high-resolution rolling shutter image sensor will be used for various types of visual inspections for industrial applications. The sensors enjoy deep-rooted popularity and an excellent reputation for their high sensitivity that enables effective photoelectric conversion with low noise and high resolution even under limited light conditions, and also for their extensive size variation. Learn More!

New Nikon Z fc Firmware Version 1.60 Announced

March 6th, 2024

The Nikon Z series platform is designed to evolve, to add features and functionality as technology advances. Through firmware updates and, in some cases, service upgrades, Z series cameras are always at the forefront of imaging technology.

Nikon Australia has recently announced a firmware update for the Nikon Z fc camera. Firmware 1.60 adds more background colour options in the set-up menu and information display. Plus fixes an issue that Release Mode could not be properly adjusted using the Fn button in AUTO mode when Release mode was assigned to the Fn button.
 

Fujifilm Release The X100VI

February 21st, 2024

he new Fujifilm X100VI is now equipped with the "X-T5 equivalent sensor" of 40.2MP BSI X-Trans CMOS 5 HR; the image resolution is a notable upgrade from the 26.1MP prior camera. This increase in megapixels means your photos will be sharper, with more detail than ever before.

With a flip LCD screen, 20 film simulation modes, frame.io integration, improved AI autofocus and subject detection mode, you'll find this camera will meet all your criteria, be it for travel, portraiture, street or documentary work. 
 

Sony Release The Sony FE 24-50mm f/2.8 G Lens

February 21st, 2024

Sony's introduction of their newest standard zoom lens is an excellent match for α-series bodies, with advanced lens technology ensuring that body performance is fully realised. With a focal length ranging from 24-50 mm, users will find this an ideal range for everyday use. 

Anyone ordering Sony FE 24-50mm f2.8 lens can expect outstanding G Lens resolution and bokeh throughout the focal length, where precision AF means fast, sharp focus. Results will be sharp when shooting stills or contain buttery smooth bokeh when producing video.

Panasonic Release The Lumix S 28-200mm f/4-7.1 Macro 0.I.S Lens

February 21st, 2024

This versatile all-in-one lens delivers exceptional performance with high resolution, smooth bokeh, and captivating starburst effects all while remaining lightweight and compact. From the bustling streets of a city to the serene landscapes of the wilderness, the LUMIX S 28-200mm f/4-7.1 macro lens effortlessly adapts to diverse scenarios, making it your ultimate travel and trekking companion.

Introducing the new Nikon Z8 Firmware V2.00

February 7th, 2024

Discover new features for greater focus and precision, better operability, custom controls, and a new level of excellence in wildlife and portraiture. Unlock the full potential of your Nikon Z 8 today with the Firmware Update version 2.00. The update includes over 30 improvements, including New Shutter Sounds, Greater N-Log ISO Range, Longer Pre-Release Capture, Expanded Custom Controls, and much more.

New Firmware Update for Fujifilm XF 16-55mm f/2.8 R LM WR Lens

February 1st, 2024

Fujifilm has announced an emergency firmware update for any users who have previously updated to Ver.1.30. Ver.1.31 fixes the malfunctions in which a phenomenon occurs when the exposure of a captured image becomes abnormal in combination with a certain focal length and aperture value. To download and install the firmware for your lens, click on the link below.

New OM SYSTEM Products Released

January 31st, 2024

Introducing The OM SYSTEM OM-1 Mark II Mirrorless Digital Camera

Nature is full of wonders waiting to be revealed. Those breathtaking scenes under unpredictable weather and fast-paced moments when encountering wildlife bring their own challenges, but they also offer the possibility to see and show them to the ones venturing further.

The OM SYSTEM OM-1 Mark II is a statement of blazing fast speeds, unparalleled computational capabilities, and tactile usability, with refinements throughout the camera. What the OM-1 Mark II presents is a true wonder of outdoor photography equipment that will perform wherever you go.

Introducing The OM SYSTEM M.Zuiko Digital ED 150-600mm F5.0-6.3 IS Lens

Unlock the secrets of the natural world with the OM SYSTEM M.Zuiko Digital ED 150-600mm F5.0-6.3 IS Lens. Designed for the nature enthusiast, this lens brings distant wonders into clear view, effortlessly capturing small birds and remote nature subjects with up to 1200mm reach and 0.7x magnification. Its compact, weather-sealed construction ensures reliable performance in any environment, turning every shot into a vivid exploration of the unseen and the untamed. Embrace the thrill of discovery in every frame.

Introducing The OM SYSTEM M.Zuiko Digital ED 9-18mm F4.0-5.6 II Lens Features

A typical super-wide-angle lens tends to be big, heavy, and expensive, making it difficult for most camera users to take advantage of them. The M.Zuiko Digital ED 9-18mm F4.0-5.6 II promises to change all this. With its ultra compact and lightweight design and the outstanding portability, thanks to the DSA (Dual Super Aspherical) lens, available only with the Four Thirds System, this lens will make super-wide-angle photography friendlier and more affordable. Despite its compact size - it’s just 49.5mm long and weighs a mere 155 grams - this lens boasts a long focusing range equivalent to 18-36mm on a 35mm camera lens.