Sony A7IV Mirrorless Camera

If you thought that the Sony A7 III was the world's most popular full-frame mirrorless camera, wait until you get a load of Sony's new camera. The Sony A7 IV full-frame camera is the natural successor to the hugely capable A7 III. The Sony Alpha 7 IV delivers the best of both worlds with stills and video recording capabilities seamlessly blended. The Sony A7 IV builds upon the solid foundation created by Sony E-mount masters such as the Sony A7S III and the flagship Sony A1.

The Sony A7 IV optimises the redesigned Exmor R CMOS sensor to deliver class-leading performance in image quality, UHD 4K 60p video with 10-bit output and of course, Sony's remarkable AF system including enhanced Real-Time Eye AF. The Sony A7 IV is a 'new camera' in more ways than one. A more apt description is that the A7IV is a revolutionary leap in camera technology.

Redeveloped EXMOR R Image Sensor

There's no denying that the Sony A7 IV is a powerhouse capable of creative genius in the right hands. The Sony Alpha 7 IV packs a punch with a newly developed 33MP full-frame BSI CMOS sensor. As a result, image quality, dynamic range, and vastly improved UHD 4K 10-bit video drives the appeal of the new camera. Sony took note of the feedback and experiences of the countless Sony Alpha 7 III photographers and videographers from around the world.

The Sony A7IV image sensor is a full-frame 33-megapixel back-illuminated CMOS image sensor that capitalises on Sony's enhanced colour science. As a result, stills and video benefit significantly from vivid colour, true skin tones, exceptional image detail and up to 15 stops of dynamic range. What more could a Sony Alpha content creator ask for?

Powerful and Punchy BIONZ XR Processor

Sony develops their own in-house image processing engines to pair seamlessly with image sensors and camera functionality. The Sony Alpha A7 IV is driven by the powerful and relentless Sony BIONZ XR processing engine. It's the same image processor housed with the flagship Sony A1 professional full-frame camera.

The Sony A7 Mark IV fully utilises the BIONZ XR processor to drive the high-level performance demanded by professional photographers and videographers. It supports every aspect of the camera's performance, including enhanced AF system speeds, relentless Real-Time Eye AF, and of course, quicker buffer-clearing for uncompressed RAW photos and recording data-dense video files with 4K 10 bit 4:2:2 sampling. What's more, it's the driving force behind the A7 IV's insane 10fps continuous shooting bursts and an ISO range of 100 to 51200. What's more, the BIONZ XR processor ensures faster startup times and quicker menu navigation.

Reliable Real-time Tracking Autofocus

Any Sony E-mount photographer or videographer will tell you that Sony cameras have the fastest autofocus system on the market. The Sony A7 IV takes the lead from the Alpha 1's innovation in Real-Time Tracking and drives improved focus speed, accuracy and precision along with overall AF system stability and control systems.

What's more, the Sony A7IV boasts 759 Phase Detection AF points (full-frame) and no less than 425 Contrast Detection AF points. Pair that with the 10fps continuous shooting mode, and you'll track even the most stubborn subject in motion. For that matter, you can follow almost any moving subject thanks to the A7 IV object tracking algorithms that work with human, animal and Birds Eye AF tracking. Keep pace with the fastest bird of prey or the subtle interactions with a human model thanks to configurable AF Sensitivity and Transition Speed settings.

Sony FE 70-200mm F/2.8 GM OSS II

The new Sony FE 70-200mm F/2.8 GM OSS II provides exceptional picture quality with excellent resolution and clarity. Even when the lens is wide open, users can anticipate a crisp and clear image from edge to edge over the whole zoom range. The Sony FE 70-200mm F/2.8 GM OSS Mark II efficiently reduces distance-related aberration changes thanks to two aspherical lens elements, one of which is a XA (extreme aspherical) element constructed to 0.01-micron surface accuracy.

Superior Image Quality

Two ED (extra-low dispersion) spherical glass elements and two Super ED spherical glass elements are also used in the Sony FE 70-200mm F/2.8 GM OSS II to considerably minimise chromatic aberration without colour bleeding. For the first time in an Alpha system lens, this lens incorporates an ED aspherical element, which reduces both chromatic and spherical aberrations.

Stunning Bokeh

A wide F/2.8 maximum aperture and a newly built 11-blade circular aperture element provide smooth, stunning bokeh. Furthermore, the lens' sophisticated optical design, which includes XA elements, effectively suppresses the undesirable 'onion ring' effect, further improving the bokeh.

Industry-leading Autofocus

The new lens features four Sony-original XD (extreme dynamic) Linear Motors for exceptionally quick and precise AF, making it up to four times faster and focus tracking enhanced by 30 per cent. When used in conjunction with Sony's flagship A1, the Sony FE 70-200mm F/2.8 GM OSS II is capable of high-speed continuous shooting at up to 30 frames per second.

Advanced Features for Video

The FE 70-200mm F/2.8 GM OSS II is an excellent choice for video, thanks to its continuous F/2.8 maximum aperture, outstanding AF performance, flexible control, and strong durability. When zooming, the new lens is engineered to substantially decrease focus breathing, focus shift, and axis shift, resulting in minimal undesired picture movement and angle of view changes.

Extremely Lightweight but Rugged Design

The FE 70-200mm F/2.8 GM OSS II is the world's lightest F/2.8 telephoto zoom lens, weighing just under 1.045 kg, which is roughly 29 per cent lighter than the previous model. It has the same dust and moisture resistance as the Sony FE 400 mm F/2.8 GM OSS and FE 600 mm F4 GM OSS. The front lens element has a fluorine coating that repels water, oil, and other pollutants while also making it simpler to wipe away any particles or fingerprints that become stuck to the lens surface.