Sony A7IV Mirrorless Camera

If you thought that the Sony A7 III was the world's most popular full-frame mirrorless camera, wait until you get a load of Sony's new camera. The Sony A7 IV full-frame camera is the natural successor to the hugely capable A7 III. The Sony Alpha 7 IV delivers the best of both worlds with stills and video recording capabilities seamlessly blended. The Sony A7 IV builds upon the solid foundation created by Sony E-mount masters such as the Sony A7S III and the flagship Sony A1.

The Sony a7IV optimises the redesigned Exmor R CMOS sensor to deliver class-leading performance in image quality, UHD 4K 60p video with 10-bit output and of course, Sony's remarkable AF system including enhanced Real-Time Eye AF. The Sony A7 IV is a 'new camera' in more ways than one. A more apt description is that the a7IV is a revolutionary leap in camera technology.

Redeveloped EXMOR R Image Sensor

There's no denying that the Sony A7 IV is a powerhouse capable of creative genius in the right hands. The Sony Alpha 7 IV packs a punch with a newly developed 33MP full-frame BSI CMOS sensor. As a result, image quality, dynamic range, and vastly improved UHD 4K 10-bit video drive the appeal of the new camera. Sony took note of the feedback and experiences of the countless Sony Alpha 7 III photographers and videographers from around the world.

The Sony a7IV image sensor is a full-frame 33-megapixel back-illuminated CMOS image sensor that capitalises on Sony's enhanced colour science. As a result, stills and video benefit significantly from vivid colour, true skin tones, exceptional image detail and up to 15 stops of dynamic range. What more could a Sony Alpha content creator ask for?

Powerful and Punchy BIONZ XR Processor

Sony develops its own in-house image processing engines to pair seamlessly with image sensors and camera functionality. The Sony Alpha A7 IV is driven by the powerful and relentless Sony BIONZ XR processing engine. It's the same image processor housed with the flagship Sony A1 professional full-frame camera.

The Sony A7 Mark IV fully utilises the BIONZ XR processor to drive the high-level performance demanded by professional photographers and videographers. It supports every aspect of the camera's performance, including enhanced AF system speeds, relentless Real-Time Eye AF, and of course, quicker buffer-clearing for uncompressed RAW photos and recording data-dense video files with 4K 10 bit 4:2:2 sampling. What's more, it's the driving force behind the A7 IV's insane 10fps continuous shooting bursts and an ISO range of 100 to 51200. What's more, the BIONZ XR processor ensures faster startup times and quicker menu navigation.

Reliable Real-time Tracking Autofocus

Any Sony E-mount photographer or videographer will tell you that Sony cameras have the fastest autofocus system on the market. The Sony A7 IV takes the lead from the Alpha 1's innovation in Real-Time Tracking and drives improved focus speed, accuracy and precision along with overall AF system stability and control systems.

What's more, the Sony a7IV boasts 759 Phase Detection AF points (full-frame) and no less than 425 Contrast Detection AF points. Pair that with the 10fps continuous shooting mode, and you'll track even the most stubborn subject in motion. For that matter, you can follow almost any moving subject thanks to the A7 IV object tracking algorithms that work with human, animal and Birds Eye AF tracking. Keep pace with the fastest bird of prey or the subtle interactions with a human model thanks to configurable AF Sensitivity and Transition Speed settings.

Sony FE 24-70mm f/2.8 G Master Lens

As part of the G Master series, the Sony FE 24-70mm f/2.8 GM lens represents the ultimate fusion of image resolution and sharpness. Designed for the Sony E-mount full-frame and compatible with APS-C cameras, the 24-70mm f/2.8 is can take advantage of today's high megapixel sensors, 4K Video, and potential future resolutions like 8K. With edge-to-edge sharpness, a great zoom range and a constant f/2.8 aperture this lens deliver fantastic optical performance and versatility.

Superb Resolution

The optical design of the lens incorporates three aspherical elements including a XA (extreme aspherical) element that has a refined surface that makes the lens capable of achieving extraordinary sharpness by eliminating optical imperfections to reduce aberrations and deliver astonishing levels of resolution.

9-Blade Circular Aperture for Rich Bokeh

The in-focus areas are captured with precise sharpness, which contrasts with the out-of-focus areas that dissolve smoothly into a rich beautiful bokeh. A 9-blade rounded iris diaphragm creates a smooth circular background blur perfectly suited for portraiture, product shots and a range of other professional applications.

Natural Image Rendering

Complex optical construction with 18 elements arranged in 13 groups enables the lens to deliver exceptionally high resolution. Comprising of one ED (Extra-low Dispersion) and one Super ED glass element, the lens effectively controls chromatic aberrations and colour fringing to produce natural images with natural colours and increased contrast, throughout the entire zoom range.

Fast f/2.8 Aperture

A constant f/2.8 maximum aperture delivers consistent performance across the entire lens's zoom range, offering superior low-light performance and ensuring that the lens is capable of producing a shallow depth of field. The bright f/2.8 aperture means that fast shutter speeds can be used to capture decisive moments making the lens perfect for wedding, event and sports photography.

Versatile Zoom Range

Offering a wide-angle to short telephoto range the lens is suitable for a variety of shooting scenarios including street photography, photojournalism and landscapes. Its fast aperture and zoom range make it the perfect workhorse lens allowing you to capture a wide range of compositions without ever needing to swap lenses.