Sony A7IV Mirrorless Camera

If you thought that the Sony a7 III was the world's most popular full-frame mirrorless camera, wait until you get a load of Sony's new camera. The Sony a7 IV full-frame camera is the natural successor to the hugely capable a7 III. The Sony Alpha 7 IV delivers the best of both worlds with stills and video recording capabilities seamlessly blended. The Sony a7 IV builds upon the solid foundation created by Sony E-mount masters such as the Sony A7S III and the flagship Sony A1.

The Sony a7IV optimises the redesigned Exmor R CMOS sensor to deliver class-leading performance in image quality, UHD 4K 60p video with 10-bit output and of course, Sony's remarkable AF system including enhanced Real-Time Eye AF. The Sony a7 IV is a 'new camera' in more ways than one. A more apt description is that the a7IV is a revolutionary leap in camera technology.

Redeveloped EXMOR R Image Sensor

There's no denying that the Sony a7 IV is a powerhouse capable of creative genius in the right hands. The Sony Alpha 7 IV packs a punch with a newly developed 33MP full-frame BSI CMOS sensor. As a result, image quality, dynamic range, and vastly improved UHD 4K 10-bit video drives the appeal of the new camera. Sony took note of the feedback and experiences of the countless Sony Alpha 7 III photographers and videographers from around the world.

The Sony a7IV image sensor is a full-frame 33-megapixel back-illuminated CMOS image sensor that capitalises on Sony's enhanced colour science. As a result, stills and video benefit significantly from vivid colour, true skin tones, exceptional image detail and up to 15 stops of dynamic range. What more could a Sony Alpha content creator ask for?

Powerful and Punchy BIONZ XR Processor

Sony develops their own in-house image processing engines to pair seamlessly with image sensors and camera functionality. The Sony Alpha A7 IV is driven by the powerful and relentless Sony BIONZ XR processing engine. It's the same image processor housed with the flagship Sony A1 professional full-frame camera.

The Sony A7 Mark IV fully utilises the BIONZ XR processor to drive the high-level performance demanded by professional photographers and videographers. It supports every aspect of the camera's performance, including enhanced AF system speeds, relentless Real-Time Eye AF, and of course, quicker buffer-clearing for uncompressed RAW photos and recording data-dense video files with 4K 10 bit 4:2:2 sampling. What's more, it's the driving force behind the a7 IV's insane 10fps continuous shooting bursts and an ISO range of 100 to 51200. What's more, the BIONZ XR processor ensures faster startup times and quicker menu navigation.

Reliable Real-time Tracking Autofocus

Any Sony E-mount photographer or videographer will tell you that Sony cameras have the fastest autofocus system on the market. The Sony A7 IV takes the lead from the Alpha 1's innovation in Real-Time Tracking and drives improved focus speed, accuracy and precision along with overall AF system stability and control systems.

What's more, the Sony a7IV boasts 759 Phase Detection AF points (full-frame) and no less than 425 Contrast Detection AF points. Pair that with the 10fps continuous shooting mode, and you'll track even the most stubborn subject in motion. For that matter, you can follow almost any moving subject thanks to the a7 IV object tracking algorithms that work with human, animal and Birds Eye AF tracking. Keep pace with the fastest bird of prey or the subtle interactions with a human model thanks to configurable AF Sensitivity and Transition Speed settings.

Intuitive Bird Eye AF Video Recording

All too often, the transition of autofocus performance from stills photography to video applications suffers. Fortunately, Sony has done the opposite and enhanced the video recording focusing system with the Sony A7 IV. The A7 IV offers high-performance autofocus features, including Animal and Birds Eye AF in video mode. As a result, you'll capture stunning and glorious 4K 60p 10-bit image resolution, detail and colour of animals on the move. It's the first time that a Sony Alpha Series body has included this exceptional level of autofocus performance.

Utilising Real-Time Eye AF in videography is revolutionary and offers content creators the opportunity to track animals and birds without losing focus. What's more, capture video with Real-Time Eye AF in all frame rates and all available resolutions.

Optimised Video Recording

The Sony a7 IV full-frame camera is a videographer's dream come true. What's more, it delivers features on par with cinema line cameras without the bulky size or high cost. In a nutshell, the Alpha 7 IV records UHD 4K 60p 10-bit video (Super 35) and Full HD 1080 120p. The quality and resolution are optimised thanks to the ability to shoot 10-bit 4:2:2 sampling while enjoying the benefits of manual focus or the enhanced focus breathing compensation.

But the Sony a7 IV videography hit-list doesn't end there. It delivers professional performance and features through the support of h.265 video coding and featuring a wide range of picture profiles, including S-Log3, PP11 S-Cinetone, Hybrid Log-Gamma, All-Intra and Long GoP. What's more, it features a redeveloped Digital Audio Interface and Sony's all-new Focus Map function.

Professional Livestream Capabilities

Being a true multi-media visual creators camera, the a7 IV is Sony's most capable live streaming camera to meet the demand for live online content. The Sony Alpha 7 Mark IV supports UHD 4K live streaming at 15p for optimal transfer speeds and image resolution. What's more, it utilises the suite of video capabilities, including complete Manual focus control or Face and Real-Time Eye AF, as well as the Creative Look and Soft Skin modes for stunning outcomes.

Among other capabilities, the Sony a7IV's live streaming capabilities include internal audio capture and the ability to connect directly to a computer via USB or via the Sony Imaging Edge remote app. Either way, your online presence, podcasts and vlogs will appear professional and blow away your audience.

Next-Generation Connectivity and Capacity

As the need for sharing our creative pursuits grows, so does the need for highly capable connectivity and capacity from our digital cameras. The Sony Alpha a7 IV features a range of connectivity options to share content in several ways. The Sony a7 IV's Bluetooth connectivity has significantly improved to ensure seamless smartphone pairing and stability. It was a big request from Sony users to ensure that future Alpha cameras' Bluetooth and Wi-Fi capabilities were next-gen compatible. The Sony Imaging Edge mobile app works effortlessly with the Sony Alpha A7 IV to ensure consistent connection and reconnection. It also supports Wi-Fi image transmission to improve RAW photography transfer directly between the camera and a mobile device.

In terms of capacity, the Sony A7IV takes the highly-efficient NP-FZ100 rechargeable battery to deliver approximately 520 shots. What's more, the camera has dual memory card slots for flexibility in storing high-resolution RAW images, JPEGs and, of course, UHD 4K video footage. Slot one supports CFexpress Type A / SD (UHS-II), and slot two supports high-capacity Slot 2: SD/SDHC/SDXC (UHS-II). The A7 IV also accommodates a full-size HDMI out port, USB Type-C, USB Micro-B, 3.5mm Microphone, and 3.5mm Headphone port.

Hybrid Visual Creation Sensibilities

The Sony a7 IV features a redesigned mode dial to use a two-tier system to accommodate the needs of hybrid photographers/videographers in mind. The a7 IV bottom dial allows a user to select Stills, Movie and S&Q with the top dial used to change the overall mode in use. As a result, jumping from high resolution stills photography to class-leading UHD 4K video recording is a quick and seamless process.

Pair the Sony a7 IV with any number of the stellar lineup of Sony G Master lenses to suit your creative passions. Videographers will get the most out of high-quality lenses, such as the Sony FE 24mm f/1.4 G Master Lens with its face aperture and gorgeous subject separation. It's also worth taking a look at the impressive Sony FE Zeiss Distagon T* 35 F1.4 ZA Lens with its Carl Zeiss Optics. On the flip side, photographers will appreciate the speed and image quality from the Sony FE 90mm F2.8 Macro G OSS Lens - an ideal lens for portrait photography. Alternatively, the Sony FE 70-200mm f/4 OSS G Lens is one of the best all-purpose lenses that suits sports and wildlife photography.

Why Buy The Sony a7 IV

By now, you will no doubt agree that the Sony a7 IV is a true masterclass of hybrid full-frame camera technology. Being able to rely on the same camera for professional-level stills and video capture is the true joy of shooting with the a7 IV. Capture stunning, high-resolution 10-bit UHD 4K 60p video for professional applications akin to cinematography outcomes. Alternatively, make the most of the photography capabilities offered by the Sony a7 IV, especially high-resolution images, and Sony's industry-leading focusing system, including 759 Phase Detection AF points and Real-Time Eye AF.