The Fujifilm X-S20: A Must-have for Photographers and Vloggers

Introducing the Fujifilm X-S20, the latest evolution of the highly acclaimed Fujifilm X-S10. This camera is an excellent choice for aspiring photographers, vloggers, and anyone aiming to elevate their photography game. Loaded with top-notch features, the X-S20 offers outstanding performance, superior quality, and user-friendly controls-all wrapped up in a sleek, compact design.

Turn Your Vlogging Dreams into Reality with the New Vlog Mode

Imagine having a camera that adapts to your vlogging needs effortlessly, allowing you to create content that resonates with your audience. That's precisely what the Fujifilm X-S20 delivers. With a simple twist of the Mode dial to 'Vlog', you're on your way to producing captivating self-portraits.

Its 'Product Priority' feature ensures that your subjects are always in sharp focus, keeping track of them effectively. And when you want your audience's attention on a specific item, the 'Background Defocus' setting will blur out the distractions, focusing on what's truly important. No more need to fiddle around with aperture settings while balancing the shutter speed!

Fear No Low Battery with an Unrivalled Battery Life

Nothing disrupts a perfect shooting moment quite like a low battery warning. The X-S20, fortunately, delivers a better battery life than the previous model, extending up to 800 frames.

In addition to the battery life, the camera's construction is over-achieving for the price point.

Effortless Capturing with SR-AUTO and AI AF

Have you ever wished for a camera that could intelligently detect and focus on subjects, just like your eyes would? The X-S20 does just that. Equipped with the new SR-AUTO mode, this camera uses artificial intelligence (AI) to recognise and track various subjects like animals, birds, cars, aeroplanes and drones. This clever camera makes capturing high-quality photos and videos incredibly easy, whether you're recording a dynamic daily vlog for YouTube or capturing your child's first steps.

Immerse Yourself in the World of High-Definition Videos

Step into a world where your videos look crisper and more vibrant than ever before. The Fujifilm X-S20 can record 6.2K/30P 4:2:2 10-bit video internally, a quality that stands out from similar bodies from other manufacturers. And if you need even higher frame rates or slow motion, you can choose 4K/60P and 1080/240P at your disposal. Plus, including a 3.5mm microphone/earphone jack ensures you can add an external microphone for the ultimate recording setup.

Final Thoughts

The Fujifilm X-S20 is more than just a camera; it's a portal into a world of creative possibilities. It combines traditional photography's artistry with modern technology advancements, allowing you to discover new ways to capture the world around you. Whether you're a budding photographer, a vlogger in the making, or simply looking to upgrade from your smartphone camera, the Fujifilm X-S20 is ready to keep up with your vision.

XF 16-50mm Lens

The XF16-50mmF2.8-4.8 R LM WR is more compact, lightweight, and offers a higher resolution than its predecessor in the XF lens line-up. It covers a wide-angle to mid-telephoto range, making it spot-on for everyday use. With its weather-resistant design, it's prepared for whatever the day throws at you. This is the lens you'll want with you at all times-ideal for turning everyday moments into lasting memories.

Ready for Everything

Versatility is central to the appeal of XF16-50mmF2.8-4.8 R LM WR, making it a lens to always have close at hand. The 16mm setting is perfect for landscapes, interiors, architecture, and group portraits, while the 50mm setting brings portraits, animals, and action within range. It also focuses to 0.24m (9.44in), delivering half-lifesize macro images - ideal for details, food, and more.

Delivering the Detail

Designed for use with the latest X Series digital camera models, the XF16-50mmF2.8-4.8 R LM WR delivers a new standard of image quality. It features three aspherical and three ED lenses in its optical construction, to minimise aberrations and unleash the high resolving potential of the latest X-Trans sensors. Relive everyday moments in more detail than ever before.

A Pocket-Sized Powerhouse

Measuring just 7.14cm in length, 6.5cm wide and weighing a mere 0.240kg, the XF16-50mmF2.8-4.8 R LM WR is the lightest zoom in the XF lens lineup. Its size also remains constant while zooming, maintaining balance at all times.

Yet the size and weight are no barrier to its capabilities. With the 35mm equivalent of 24, 28, 35, 50, and 76mm available, it's like having five popular lenses in one supremely portable package. Add the maximum magnification of 0.3x (equivalent to half-lifesize macro) and you have a powerful optic small enough to fit in your jacket pocket.

Keeps Pace with Your Creativity

Life doesn't wait for you to catch up, so the XF16-50mmF2.8-4.8 R LM WR uses a silent, high-speed, high-precision focusing motor. The inner focusing mechanism and linear motor combine to ensure you never miss the perfect moment, no matter where your creativity takes you.

Keep Creating in All Conditions

Great image making shouldn't stop when bad weather starts. The XF16-50mmF2.8-4.8 R LM WR features a dust- and weather-resistant design that enables you to create with confidence, whether you want to make images at the beach, on the slopes, or during days out in the rain.