Offering more power and control than your average compact camera, the Ricoh CX4 has been designed for photographers who want to take their craft to new heights of creative expression. New soft focus, cross process and toy camera shooting modes join the popular miniaturise, high contrast black-and-white and dynamic range modes first introduced by the CX2.

Ricoh’s latest model in its award-winning CX series digital cameras, the Ricoh CX-5, offers photographers a new hybrid autofocus system that delivers fast AF (0.2 secs) right across the large 10.7x optical zoom range of its 28-300mm equivalent lens. When used in combination with Subject Tracking AF the CX-5 nails focus whether you’re shooting wildlife, kids at play, or a sports match. The CX-5 also boasts a 10 megapixel backlit CMOS sensor with exceptional low-light capabilities, a beautiful high-resolution 920,000-dot 3.0 inch LCD screen, and optical image stabilisation that achieves up to 3.7 stops of compensation.